There’s a forest of misinformation and distractions our customers repeatedly walk through just to find us. Among the various trees, interesting animals, waterfalls, and ponds are winding and intersecting trails and paths leading closer or further away from our brand, products, and services. Along all paths are attention-seeking voices, videos, images, and competing messaging attempting to stop your customer and lure them from the path that leads to you.
Diminishing the pull of distractors can be overwhelming! How do you find time to create fresh content that attracts, educates, and entertains? Will your message align with customers’ needs and your business goals? How do you confidently manage resources like money, people, and equipment?
As a business owner, it’s easy to feel like any effort results in “I did too little”, “I did too much”, or “I just did it all wrong”. It’s very hard to communicate in a manner that is “just right” for our customers.
Businesses have inadvertently become The Three Bears with customers playing the role of Goldilocks. But in today’s age, Goldilocks won’t try another bowl if it isn’t quite right. Goldilocks will dismiss your brand and move on.
Having spent thirty years creating and editing content, training, and consulting in technology, and growing entrepreneurial businesses, I’ve seen the results of actions taken by struggling companies. When everything is distilled down, business decision-makers really have had two options: grow a capable internal team or outsource to other professionals.
Choosing to grow an internal team allows for a nimbleness and responsive control of your communication strategy. It also requires a level of managing people, skills, and resources sometimes lacking within a company’s capabilities or strengths. When the associated costs, continual training, and high level of management becomes overwhelming, businesses are often driven to consider outsourcing. While outsourcing can reduce or eliminate such pain points, outsourcing your content can be costly when mismanaged. Also, when placing your communication strategy and brand in the hands of others who might not fully understand or share your business goal, you may experience loss of control, quality control issues, and security breaches of sensitive data or intellectual property.
In the last few years, clients have told me they really want the best of both options. Today’s companies need:
- in-house control to meet the demand for highly targeted content
- expert knowledge to maximize gains while reducing costly mistakes
- a dream team of skilled professionals located and managed anywhere in the world
- better use of resources to creatively increase trial and error opportunities
- a measurable strategy that achieves company goals
At Level Up Media Interactive, we are responding to these needs. We see the perfect “Goldilocks” opportunity to change the old way of communication. We offer a flexible option that helps companies bridge their in-house and outsourcing needs that feels “just right!” Our approach is scalable and designed to help your customers easily find you. Our team acts as a guide and a catalyst ready to help you transform your business.
If you are ready to be more confident and more in control of your communication process and content, start your journey today!
